01 / QUALITY
Quality
Products are not assessed solely on the basis of price, but also on the basis of origin, quality and market requirements.
Citrus Trading & Consulting AG
Trading begins with Trust.
We connect selected producers with business customers in the Swiss market. Our aim is to ensure that our sourcing process maintains transparency regarding origin, quality and business relationships.
What we believe
Good food doesn’t just come about
on the shelf. It starts with the people
who produce it – and with the
The relationships that arise from this.
Our role
Between the source and the market lies Responsibility.
Citrus Trading sees itself as more than just a food retailer. We oversee products on their journey from the producer to the Swiss market and coordinate the necessary steps throughout the supply chain.
01
Understanding producers
We want to know where products are made, who is behind them and how they are produced.
02
Select products
Quality, origin and suitability for the relevant market are the key factors in the selection process.
03
Organising procurement
From quantities and delivery terms to transport and import, the necessary processes are coordinated.
04
Supply the Swiss market
Following import and storage, the products are distributed to retailers, the catering trade and other customers.
What matters to us
Clear principles. Long-term thinking.
Our business relationships should be transparent, professional and sustainable – both on the producer’s and the customer’s side.
02 / TRANSPARENCY
Transparency
Origin, production and supply chains should remain as traceable and transparent as possible.
03 / RELATIONSHIP
Partnership
We prefer long-term relationships to short-term and purely transactional business.
04 / SOURCE
Origin
We want to understand the producers and processes behind our products .
05 / RELIABILITY
Reliability
Professional processes and clear communication ensure predictability for business customers.
06 / RESPONSIBILITY
Responsibility
For us, sustainable collaboration also means taking into account the people and structures behind the products.
Direct Relationships
We would like to know, who is behind a product.
When selecting our partners, we are not only interested in price and product specifications. It is also crucial to consider how the products are manufactured, who is involved in the process, and whether a long-term partnership is possible.
01
Direct contact with producers
02
First-hand knowledge of production processes
03
Long-term business relationships
04
Traceable origins and supply chains
Supply Chain
From production to Distribution.
Professional food retailing involves more than just buying and selling. A reliable supply chain brings together several coordinated steps.
01
Production
Selection of suitable suppliers and products.
02
Transport
Organisation of the international flow of goods.
03
Import & Customs
Coordination of the necessary import and customs procedures.
04
Storage
Supply of goods for the Swiss market.
05
Distribution
Deliveries to customers and distribution partners in Switzerland.
Responsible Sourcing
Economic success and Responsibility are not mutually exclusive.
When introducing new product categories, Citrus Trading gives preference, where possible, to producers where women are actively involved in production and work processes. The product selection is therefore also linked to the aim of supporting sustainable local structures.
Women’s co-operatives & local producers
Particular emphasis is placed on
partnerships that strengthen local structures
and create long-term economic
prospects.
01
Mission
Transparent products. Reliable supply.
Our aim is to make high-quality food available directly from suitable producers for the Swiss market, whilst establishing a transparent, traceable and professionally organised supply chain .
02
Vision
A network that grows over the long term.
We aim to continuously develop our international network of producers and to grow as a reliable import and distribution partner for high-quality food products in the Swiss market.
Our brands
A company. Two distinct brand identities.
Let's work together